Sponsorship
Bendigo and Adelaide Bank has long considered sponsorship to be an important part of our continued support of Australian communities.
We make sponsorship decisions on a national, state, regional and branch level. This ensures that we remain committed to the communities in which we serve and partner with organisations that are important to our business.
Our sponsorship budget is heavily committed each year with existing sponsorship relationships, however we welcome the opportunity to consider new opportunities. Regrettably though, we always receive many more proposals than we can support.
Sponsorship defined
At Bendigo and Adelaide Bank we define sponsorship as a business relationship whereby all parties involved – Bendigo and Adelaide Bank, our sponsorship partner and the associated target markets - aim to receive a financial or mutually beneficial return. We aim to understand the needs of the target market and deliver value through a trusted relationship with the sponsee in order to make positive brand connections.
What sponsorships must provide
The following is an outline of our priorities. Sponsorship proposals must demonstrate at least six of the following:
- A natural link with our core brand values
- Mechanisms to add-value to our target markets
- High level of community involvement
- Integration and networking opportunities across the company
- Connection opportunities for our partners – Community Bank® branches, Lead On, Generation Green, Community Telco, Connected Communities, etc.
- Measureable benefits for our customers, staff and shareholders
- Provision of content for website
- Ability to link in with direct mail activities to event supporters
- Product placement (using our product in a meaningful way as part of the event)
- Provide opportunity for key customer hospitality (“money can’t buy” activities)
- Provide promotional main media time/space (logo exposure does not count)
- Access to athletes and other appropriate celebrities
Other requirements
- We require sponsorship exclusivity in the category of banking and financial services
- We generally need a minimum of six months lead time (to allow for consideration, approval processing, staff resourcing and planning of leveraging activities)
- Logo exposure is considered a bonus, but is not the primary goal of sponsorship
- We prefer to invest in sponsorships that carry out audience research during and/or after the event, including sponsor questions, and providing results to the sponsor
Types of sponsorships we will not consider
We will not consider proposals that fall under the following categories:
- Support political or religious organisations
- Denigrate, exclude or offend minority groups
- Encourage violence
- Mistreat or harm animals
- Create environmental hazards
- Present a danger to public health or safety
- Take place outside of Australia
Activities that are not covered under sponsorship
Our sponsorship program does not include community support activities such as:
- Philanthropic activity (e.g. donations, grants, appeals, fundraising, etc)
- Community engagement activities
- Business investments (such as networking, conferences and trade shows).
Please click here for more information.
Sponsorship Guidelines
Before applying we ask that you refer to the Sponsorship Guidelines for further information relating to our Sponsorship program.
How to apply
To complete your Sponsorship Application please proceed to the online application form (on the Bendigo and Adelaide Bank website). We would like to encourage applications to be completed online as it ensures immediate delivery of your proposal to the appropriate sponsorship contact.
However, this is not the only method of contact we have available to you. If you would prefer to make an in-person approach and have a few initial queries for your local event, then please feel free to drop into your local Bendigo Bank branch to discuss your sponsorship application with our friendly staff. (Please use our branch locator if needed).
Thank you for your interest in Bendigo and Adelaide Bank.
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